Direct Mail Marketing Gone Bad
I'm a CVS/pharmacy ExtraCare frequent shopper program success story. If I need it, they sell it and the price is decent, I go out of my way to buy it at CVS/pharmacy for the ExtraCare bucks. In addition, I keep my profile updated and provide answers to occasional demographic questions.
Every so often, I receive product samples from CVS/pharmacy. Most of the time, the samples are on the money. Today, however, it is direct mail marketing gone bad.
I opened the box to find an informative booklet about Kotex Ultra Thin Pads with Wings, a coupon and free sample. I would have thought it was a joke sent by a friend had the box not been in pristine condition. I chuckled and wondered why I was targeted to receive this particular free sample.
I wait with baited breath for the next box.
Every so often, I receive product samples from CVS/pharmacy. Most of the time, the samples are on the money. Today, however, it is direct mail marketing gone bad.
I opened the box to find an informative booklet about Kotex Ultra Thin Pads with Wings, a coupon and free sample. I would have thought it was a joke sent by a friend had the box not been in pristine condition. I chuckled and wondered why I was targeted to receive this particular free sample.
I wait with baited breath for the next box.
Labels: direct mail, Kotex, mail
1 Comments:
Too funny. What did you end up doing with them?
I had a friend in high school who told her little sister they were Barbie doll beds. Other than that, I can't really think of any alternative uses.
By Jessica, At Sun Aug 05, 10:18:00 PM 2007
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